The PPC and SEO Company Built for Orthodontists
Specialist Google Ads and local search visibility that keep your chairs filled, from parents researching braces to adults looking into Invisalign-style treatment.
Claim Free Marketing AuditTwo decision makers, one long consideration window
Orthodontic marketing has to work for two audiences at once. A parent researching braces for a child, comparing cost and timelines months before booking a consultation. And a growing adult market researching discreet treatment options around their own work and social life. Both search differently, and both need to find you.
Treatment values are high and competition in most metropolitan areas is intense, which makes precise targeting and consistent local visibility the two levers that matter most.
Orthodontist PPC That Reaches Parents and Adult Patients at the Moment of Search
Google Ads campaigns structured around how each audience actually searches, so your budget reaches genuine consultation-ready enquiries rather than casual browsing.
Parent-Led Campaigns
Targeting cost, timeline and age-specific searches such as braces for kids near me, built around what a parent needs to know before booking.
Adult-Led Campaigns
Targeting discreet treatment searches such as invisible braces for adults, addressing the concerns unique to an adult patient.
Compliant Ad Copy
Facts, credentials and treatment information only. No outcome claims, no before and after imagery, reviewed before every launch.
Orthodontist SEO That Owns Your Local Market
Orthodontic searches are overwhelmingly local. Owning your local results and your Google Business Profile is often the single highest-leverage move available to a practice.
Local SEO and Maps
Google Business Profile optimisation and review growth built to win the Maps three-pack for your suburb.
Treatment Content
Authority content on treatment options, timelines and cost, answering the questions parents and adults search before they call.
Multi-Location Structure
Each location built and tracked individually, then rolled up into one group view for practices with more than one site.
Orthodontist marketing: your questions answered
What makes orthodontist marketing different from general dental marketing?
Orthodontic patients usually involve two decision makers, a parent researching on behalf of a child and, increasingly, adult patients researching for themselves. Treatment values are higher and consideration periods are longer than general dentistry, so the marketing has to speak to both the researcher and the person who books.
Do you work with multi-location orthodontic groups?
Yes. Multi-location orthodontic practices are common, and we structure campaigns and local SEO by location so each site builds its own visibility and reporting, rolled up into one consolidated view for the group.
Can you use before and after or smile transformation photos in our advertising?
We build campaigns around facts, credentials and genuinely informative content rather than outcome imagery, because the rules governing patient imagery and outcome claims vary by market and carry real regulatory risk. Every asset is compliance reviewed before it publishes.
How do you target both parents and adult orthodontic patients?
Separate campaigns and content built around each search pattern. Parents typically search around cost, timelines and their child's age. Adult patients search around discretion, Invisalign-style options and fitting treatment around work. Both are mapped and targeted distinctly.
How quickly can orthodontist PPC bring in new consultations?
Most orthodontic practices see consultation enquiries within the first two to four weeks of a campaign going live, with cost per booked consultation settling into its efficient range over the following 60 to 90 days.
See what a specialist orthodontic strategy could do for your chairs
Claim your complimentary marketing audit and we will show you exactly where the opportunity is for your practice.
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